Our leaders are passionate industry experts. We don’t have fancy offices or long-winded titles, but we do have laughter and humility in spades. We bring deep experience in our respective fields and plenty of ideas about areas we know nothing about!
COO & Brand Steward
Chief Marketing Officer & Head of eCommerce
Chief Financial Officer
Chief People Officer & Head of Growth
EVP of Product Merchandising
EVP, Legal & Regulatory and General Counsel
SVP of Operations, Supply Chain, & Emerging Markets
VP of People
VP of International
VP of eCommerce
VP of Operations
VP of Growth
VP of Program Management
Director of Data Insights
Director of Marketing
Chief of Staff, ROHQ
The Balsam Brandits
Our team talent means everything to us—it shapes who we are and how we work. As we’ve grown, we have prioritized finding smart, passionate people who uphold our values and are fun to be around. We make no exceptions to this rule.
We are all different and yet united. Meet some of our team members below and see what makes them tick:
When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.
Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.
Krystiana Dela Cuadra
A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.
When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency
Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".
By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.
Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.
Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!
Terry has a “healthy” obsession with warehousing and buying new shoes. When not cycling or running around Ireland, Terry loves working on all things operations, especially optimization of projects.
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Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.
Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.
Nichole Santa Maria
By day, Nichole oversees all of our marketing efforts for Balsam Hill US. By night, you can find her binging all of the latest Hallmark Christmas movies.
When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.
While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!
Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.
Paul can usually put a puzzle together in 1 day! Even if the box says 2-4 years.
Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!
When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.
Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.
Fun in the sun
Balsam is known for taking company trips to the Hawaiian Islands. Families are invited and there is no work allowed, only bonding on the beach, the pool and out to eat at great local eateries. We’ve hit Maui, Oahu and the Big Island. Where to next?
Balsam team members don't let physical distance stop us from building connection. We meet regularly using video technology, and work across our global geographies daily.
Games we play
Our office comes alive daily with friendly games of foosball and—occasionally intense—ping pong. We always have a jigsaw puzzles going, for when we need a mental break.
I just wait for the awkward pause and then I know it's me.