Our Leadership

Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.

Mac Harman

CEO

Caroline Tuan

COO & Brand Steward

Kristen Gasior

Chief Marketing Officer & Head of eCommerce

Mike Rockwood

Chief Financial Officer

Claire Magat

Chief People Officer & Head of Growth

Jen Derry

EVP of Product Merchandising

Nat Roland

EVP, Legal & Regulatory and General Counsel

Mike Shaughnessy

SVP of Operations, Supply Chain, & Emerging Markets

Erin Chow

VP of People

Pablo Diaz

VP of International

Jennifer Howard

VP of eCommerce

Bernie Leas

VP of Operations

Ganesh Muthukrishnan

VP of Growth

Rianna Stoll

VP of Program Management

Mike Rokovich

Director of Data Insights

Regional Directors

Joanne Litiatco

Chief of Staff, ROHQ

Kat Pamatian

Director of Marketing

Jess Hilado

Senior Counsel - Manila

The Balsam Brandits

Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.

Meet some of our team members below and see what makes them tick:

Emma Pascal

When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.

Davin Chang

Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.

Krystiana Dela Cuadra

A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.

Chris Arias

When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency

Joshua Falco

Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".

Emma Keane

By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.

Ginyn Cadavillo

Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.

Miranda Joondeph

Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!

Terry Shanley

Terry has a “healthy” obsession with warehousing and buying new shoes. When not cycling or running around Ireland, Terry loves working on all things operations, especially optimization of projects.

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Christina Focht

Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.

Joyce Lin

Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.

Nichole Santa Maria

By day, Nichole oversees all of our marketing efforts for Balsam Hill US. By night, you can find her binging all of the latest Hallmark Christmas movies.

Priscilla Spicer

When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.

Jason Green

While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!

Zha Servidad

Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.

Paul Dawson

Paul can usually put a puzzle together in 1 day! Even if the box says 2-4 years.

Ronn Lagdameo

Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!

Suhaib Qidwai

When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.

Karen Navarro

Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.

A Growing Team

Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!

Boise, Idaho
Dublin, Ireland
Manila, Philipines
Redwood City, CA

THE TEAM THAT PLAYS TOGETHER

Company Trip to Hawaii

Fun in the sun


Balsam is known for taking company trips to the Hawaiian Islands. Families are invited and there is no work allowed, only bonding on the beach, the pool and out to eat at great local eateries. We’ve hit Maui, Oahu and the Big Island. Where to next?

Zoom meeting

Global Team


Balsam team members don't let physical distance stop us from building connection. We meet regularly using video technology, and work across our global geographies daily.

Office Ping Pong

Games we play


Our office comes alive daily with friendly games of foosball and—occasionally intense—ping pong. We always have a jigsaw puzzles going, for when we need a mental break.

I just wait for the awkward pause and then I know it's me.

— Mike

We Celebrate Individuality

We’re always looking for talented and fun individuals to join our team.

Join us
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We Celebrate Individuality

We’re always looking for talented and fun individuals to join our team.

Join us
contact us top image