Our Leadership
Our leaders are passionate industry experts. We don’t have fancy offices or long-winded titles, but we do have laughter and humility in spades. We bring deep experience in our respective fields and plenty of ideas about areas we know nothing about!
Mac Harman
CEO
Caroline Tuan
COO & Brand Steward
Kristen Gasior
Chief Marketing Officer & Head of eCommerce
Mike Rockwood
Chief Financial Officer
Claire Magat
Chief People Officer & Head of Growth
Jen Derry
EVP of Product Merchandising
Nat Roland
EVP, Legal & Regulatory and General Counsel
Mike Shaughnessy
SVP of Operations, Supply Chain, & Emerging Markets
Erin Chow
VP of People
Pablo Diaz
VP of International
Jennifer Howard
VP of eCommerce
Bernie Leas
VP of Operations
Ganesh Muthukrishnan
VP of Growth
Rianna Stoll
VP of Program Management
Mike Rokovich
Director of Data Insights
Regional Directors
Kat Pamatian
Director of Marketing
Joanne Litiatco
Chief of Staff, ROHQ
The Balsam Brandits
Our team talent means everything to us—it shapes who we are and how we work. As we’ve grown, we have prioritized finding smart, passionate people who uphold our values and are fun to be around. We make no exceptions to this rule.
We are all different and yet united. Meet some of our team members below and see what makes them tick:
Jaye Munar
Jaye loves swimming in the sea of orders. As a MedTech student, he watches classes on YouTube and avoids textbooks.
Davin Chang
Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.
Emma Keane
By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.
Joyce Lin
Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.
Jason Green
While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!
Priscilla Spicer
When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.
Chris Arias
When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency
Zha Servidad
Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.
Terry Shanley
Terry has a “healthy” obsession with warehousing and buying new shoes. When not cycling or running around Ireland, Terry loves working on all things operations, especially optimization of projects.
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Joshua Falco
Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".
Krystiana Dela Cuadra
A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.
Nichole Santa Maria
By day, Nichole oversees all of our performance marketing efforts. By night, you can find her binging all of the latest Hallmark Christmas movies.
Ginyn Cadavillo
Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.
Jen Couch
You can catch Jen chasing squirrels organically via online marketing, mountain trails, golf courses, the ski slopes, or possibly at a DMB concert.
Miranda Joondeph
Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!
Paul Dawson
Paul can usually put a puzzle together in 1 day! Even if the box says 2-4 years.
Karen Navarro
Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.
Nikki Fernandez
Nikki's passion for customer service is only rivaled by her passion for adding to her extensive lipstick collection.
Ronn Lagdameo
Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!
A Growing Team
Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!
THE TEAM THAT PLAYS TOGETHER

Fun in the sun
Balsam is known for taking company trips to the Hawaiian Islands. Families are invited and there is no work allowed, only bonding on the beach, the pool and out to eat at great local eateries. We’ve hit Maui, Oahu and the Big Island. Where to next?

Global Team
Balsam team members don't let physical distance stop us from building connection. We meet regularly using video technology, and work across our global geographies daily.

Games we play
Our office comes alive daily with friendly games of foosball and—occasionally intense—ping pong. We always have a jigsaw puzzles going, for when we need a mental break.
I just wait for the awkward pause and then I know it's me.