Our Leadership
Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.
Mac Harman
Chief Executive Officer
Caroline Tuan
Chief Operating Officer
Claire Magat
Chief People & Growth Officer
Jen Derry
Chief Merchandising Officer
Karima Ridgley
Chief Marketing Officer
Kristen Gasior
Chief Transformation Officer
Mike Rockwood
Chief Financial Officer
Nat Roland
EVP, Legal & Regulatory and General Counsel
Mike Shaughnessy
SVP of Operations, Supply Chain, & Emerging Markets
Erin Chow
VP of People
Pablo Diaz
VP of International
Jennifer Howard
VP of Digital Experience and Product Management
Bernie Leas
VP of Operations
Jill Jackman
Creative Director
Anjali Rele
VP of eCommerce
Amanda Sadie
VP of Inventory Planning
Mike Rokovich
Director of Data Insights
Lindsay Shrum
VP of Finance, Treasury & Controller
Rianna Stoll
VP of Program Management
Regional Directors
Joanne Litiatco
Chief of Staff, ROHQ
Kat Pamatian
Director of Marketing
Jess Hilado
Senior Counsel - Manila
The Balsam Brandits
Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.
Meet some of our team members below and see what makes them tick:
Emma Pascal
When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.
Davin Chang
Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.
Krystiana Dela Cuadra
A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.
Chris Arias
When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency
Joshua Falco
Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".
Emma Keane
By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.
Ginyn Cadavillo
Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.
Miranda Joondeph
Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!
Terry Shanley
Terry has a “healthy” obsession with warehousing and buying new shoes. When not cycling or running around Ireland, Terry loves working on all things operations, especially optimization of projects.
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Christina Focht
Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.
Joyce Lin
Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.
Nichole Santa Maria
By day, Nichole oversees all of our marketing efforts for Balsam Hill US. By night, you can find her binging all of the latest Hallmark Christmas movies.
Priscilla Spicer
When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.
Jason Green
While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!
Zha Servidad
Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.
Paul Dawson
Paul can usually put a puzzle together in 1 day! Even if the box says 2-4 years.
Ronn Lagdameo
Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!
Suhaib Qidwai
When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.
Karen Navarro
Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.
A Growing Team
Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!
Boise, ID
Our largest U.S. office can be found in the heart of Downtown Boise. We're thrilled to be in a place named one of the best towns to live and work by Outside Magazine, Sunset, and Forbes. Sorry Boise, the secret is out!
Dublin, IE
Dublin is our international HQ and a hop, skip and jump from Balsam's European operations in the UK, Germany and France
Manila, PH
Mabuhay! Our operations in Manila have been present for over 10 years. Representing nearly every function, our Philippines team is known for their culinary celebrations, Karaoke sing-offs, and heavy use of emojis. 😊 😊 😊
Redwood City, CA
Our first office was a single desk in a tiny Palo Alto apartment; we’ve come a long way since then!THE TEAM THAT PLAYS TOGETHER
Fun in the sun
Balsam is known for taking company trips to the Hawaiian Islands. Families are invited and there is no work allowed, only bonding on the beach, the pool and out to eat at great local eateries. We’ve hit Maui, Oahu and the Big Island. Where to next?
Global Team
Balsam team members don't let physical distance stop us from building relationships. We work across our global geographies daily, using technology to keep communications lines open and stay connected to each other.
Games we play
Our office comes alive daily with friendly games of foosball and—occasionally intense—ping pong. We always have a jigsaw puzzles going, for when we need a mental break.
I just wait for the awkward pause and then I know it's me.
We Celebrate Individuality
We’re always looking for talented and fun individuals to join our team.
Join us